PromptLite

Brand Crisis Response Plan

Build a response plan for a specific crisis scenario.

Framework (3 / 24 / 72 hours):

1. First 3 hours: confirm facts + initial statement
2. Within 24 hours: full statement + commitments
3. After 72 hours: follow-up + reputation repair

Includes:

• Statement templates
• Platform-specific response strategies
• Internal escalation process
• Talking points for common pushback

Crisis type / brand background: ___ (fill in and send)